HOW IT WORKS:

1. LIST BUILDING

We don't just use random lists pulled from Apollo, we use AI to heavily research, scrape, and identify high intent targets within your ICP. Anywhere between new hires, new funding, and even tech use we identify the signals for you.
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2. ACCOUNT MANAGEMENT

We pair you with a dedicated SDR where everybody has to take an IQ test and we hire only the 0.01% of the candidates.
You get 24/7 support for all your concerns and needs.
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3. EMAIL OUTREACH

We use personalized emails crafted by data scraping and AI to make each message relevant on an individual level.
We then use SMTP servers for the best email deliverability bypassing all spam filters.
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4. COLD CALLING

We use tech-enabled cold calling to bypass IOS and Android spam filters to have conversations with your prospects. This enables our SDRs to talk to 20-25 highly qualified people per hour with a high conversion rate.
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5. LINKEDIN AUTOMATIONS

We use Linkedin automations to hit up people who responded to either email or calls and ensure the highest conversion rates. This approached has been fundamental in improving meeting show rates and ensuring continuous communication of the leads with our customers.

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6. DATA ANALYTICS AND BI

Because data is such an important commodity we also provide analytics to the granular level of what message works for who to give you better insight into your customers.

CASE STUDIES

See exactly how we helped our customers with unique solutions tailored to each customer challenge

NYLA
_{E-COMMERCE TECH}

Challenge:
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Nyla had used multiple different lead gen firms, but none of them could crack 2-3 meetings/month with e-commerce brands.

Solution:
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In order to hit the right people with 'relevant' messaging, StoryGen did a number of data scraping exercises.

Namely, we scraped Google Page Speed scores of notable e-commerce brands, and used that info to position Nyla's website enhancement value pitch.

We also found success leveraging 'soft call to actions,' wherein we would provide free mockups and resources to high-value prospects. This resulted in sky-high conversion rates.
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LEADGRAPH
_{SALES TECH}

Challenge:
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Leadgraph had a team of 3 account executives who were all doing their own prospecting. Each of the AE's was averaging 3-4 self-generated meetings/month, but they needed significantly more.

Solution:
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When coming up with the GTM strategy for Leadgraph, we had to be mindful of the fact that there are tons of similar solutions in the space.

So we A/B tested 5 different variants to identify what was resonating most with CRO's and VP's of Sales.

Furthermore, we built out web scrapers that identified companies using Leadgraph's competitors, and we sent targeted messaging highlighting the benefits of using Leadgraph.

LINKNOVATE
_{RESEARCH TECH}

Challenge:
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Linknovate was having issues with the deliverability of their cold email marketing. Despite trying various agencies they were unable to find a good solution due to the high security measures of their target market of research and development specialists.

Solution:
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StoryGen improved Linknovate's email deliverability with dedicated SMTP servers and rotating IPs.

By segmenting outreach based on industry trends and using a custom-trained LLM with A/B testing, we identified key topics like "Wellbore and deformation" in the Oil and Energy sector, tripling meeting bookings through AI-personalized messaging.

CHEZUBA
_{HR TECH}

Challenge:
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Chezuba was already paying for 2 different leadgen agencies when they approached StoryGen. They had also paid over $15,000 to a data vendor for "intent leads" that didn't result in a single meeting.

Solution:
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To solve the lead generation problem for Chezuba, we needed to first segment our approach for mid-market vs. enterprise.

After rigorous testing, we discovered that mid-market leads responded to different pain points than what the enterprise clients did. This finding immediately allowed us to triple their meetings booking rates.

Furthermore, we built a data scraper that identified which companies were using their primary competitor. We did this by analyzing the source code of the websites of ICP targets.

MELIOR
_{LEGAL TECH}

Challenge:
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Melior had used various leadgen agencies but none were able to crack the code for the right messaging of their unique legal tech AI solution.

Solution:
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With StoryGen's heavy expertise in AI and LLMs, we were able to craft a compelling message along with the right personalization to ensure Melior's prospects felt each message was crafted specifically for them.

Each iteration of messaging was specific to the pain points of their industry for contract review and generation.

By citing the specific fields where AI contract review can help, like distributor and vendee procurement contract renewals in the food industry we were able to create compelling pitches to each lead.
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ALLWHERE
_{IT LOGISTICS TECH}

Challenge:
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Allwhere had great success with inbound, but all their attempts at outbound were not performing as well as the budget they allocated.

Solution:
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To solve outbound for Allwhere we used a combination of SMTP emails along with Gmail and Outlook utilize email service provider matching.

To ensure we hit all of Allwhere's company size segments we used the best inboxes for each segment, while utilizing our custom LLMs to create the perfect personalized message for each of their prospects.

Each message sounded completely human-like at a large scale that impressed each lead with the heavy research done on each of them.

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“It works.“

Adam Rednor, Sales Leader at Base Operations

"When StoryGen reached out to me, I needed more pipeline for my sales team. In only a few months, they hit it out of the park. They consistently book highly qualified meetings for my team in an over-crowded e-commerce space."

Tim Petrella, CEO @ Cartful Solutions

“StoryGen has a knack for booking high quality meetings. Never seen a firm approach prospecting the way they do.”

Mike Tung, CEO @ Leadgraph

“What I like most about StoryGen is that they lead with "shared values," while so many so-called prospecting specialists spray and pray to get meetings.”

Jeff Kirchick VP Sales Able

“I've used three lead gen agencies, and all of them missed the mark. StoryGen is different in that their emails aren't "spammy" and they actually land in inboxes through their technology.”

Brandon Ray, Head of Sales Development at Black Crow

“It works.“

Adam Rednor, Sales Leader at Base Operations

"When StoryGen reached out to me, I needed more pipeline for my sales team. In only a few months, they hit it out of the park. They consistently book highly qualified meetings for my team in an over-crowded e-commerce space."

Tim Petrella, CEO @ Cartful Solutions

“StoryGen has a knack for booking high quality meetings. Never seen a firm approach prospecting the way they do.”

Mike Tung, CEO @ Leadgraph

“What I like most about StoryGen is that they lead with "shared values," while so many so-called prospecting specialists spray and pray to get meetings.”

Jeff Kirchick VP Sales Able

“I've used three lead gen agencies, and all of them missed the mark. StoryGen is different in that their emails aren't "spammy" and they actually land in inboxes through their technology.”

Brandon Ray, Head of Sales Development at Black Crow

OUR TEAM

Michael Cho
Founder

He graduated with a degree in economic history from Princeton University. For close to a decade, Michael has led and scaled numerous sales teams across venture-backed startups.

Over the years, he noticed that it was becoming increasingly difficult for companies to get in front of their target buyers, as more and more SDR and sales teams were ‘spamming’ the same prospects repeatedly.

His solution? To create pipeline generation programs that lead with personalization, authenticity, and relevance.

Travis Reed
CRO

He graduated with a Philosophy degree from Colgate University and earned his MBA from Columbia Business School.

Throughout his years leading high-performing SDR and sales teams, Travis recognized that the fountainhead of success wasn't just sales excellence - it was booking those critical discovery calls. As someone who naturally gravitates toward solving complex challenges, this insight led him to focus intently on the pipeline generation problem.

When he encountered Michael Cho's revolutionary method for securing discovery calls, Travis became a true believer in his unique way of building adaptable systems that stay ahead of market dynamics and technological shifts.

His mission? To help transform how teams secure meaningful discovery conversations in an ever-evolving sales landscape.

Our Process

When you sign on with StoryGen, here's a glimpse of the experience that you will have.

1. Client Onboarding

Our thorough onboarding process ensures that we understand the product you offer.

We also take the time to identify your ideal customer profile (ICP) based on your current customers and pipeline.

If you're unsure about your ICP, we leverage Data Science to help you narrow this down.

2. Optimized Email Deliverability

Ever since Google came out with their notice that a .3%+ spam rate on your email domain will result in an immediate ban, it is more important than ever to implement optimized email hygiene.

We set up separate domains X inboxes which we warm up on the backend, ensuring all DNS settings are correctly implemented

3. Segment Hyper-Targeted Lead Lists

“When you try to speak to everyone- you speak to no one.”

That’s our prospecting philosophy at StoryGen.
We understand the importance of segmenting lead lists to create hyper-targeted messaging.
We factor in everything from sub-industry, technographics, geography, job title, and more.

4. Identify Intent Data and Signals

To ensure high positive reply rates, we scrape from data sources like GitHub, Builtwith, and Storeleads.

We then do various enrichments on this data that allow us to craft highly relevant messages at scale.

5. Enhanced Personalization with Dynamic Content

The data is clear on this. We analyzed over 1 million emails we’ve sent, and personalization results in a 200% increase in reply rates. With the help of data scraping and AI tools, we customize every email to the prospect so they look, feel, and touch like they were meant for that prospect and that prospect alone.

6. Review and Analyze

As a data-driven powerhouse, our decisions are rooted in campaign results. We developed a customizable BI dashboard that analyzes all of the data from our campaigns so that we can make adjustments for continuous optimization. The dashboard presents a snapshot of the progress of the campaigns and which messaging angles were the most effective. It even identifies untapped segments of the market that can be explored further.

7. We book you as many meetings as possible

Our ultimate goal is to build you a consistent pipeline generation machine.

No Fluff. Pay Per Meeting Lead Generation

THE PROBLEM

OUR SOLUTION

HOW IT WORKS:

1. LIST BUILDING

2. ACCOUNT MANAGEMENT

3. EMAIL OUTREACH

4. COLD CALLING

5. LINKEDIN AUTOMATIONS

6. DATA ANALYTICS AND BI

CLIENT TESTIMONIALS

Jeff Kirchik

Martin Szyllo

CASE STUDIES

NYLAE-COMMERCE TECH

LEADGRAPHSALES TECH

LINKNOVATERESEARCH TECH

CHEZUBAHR TECH

MELIORLEGAL TECH

ALLWHEREIT LOGISTICS TECH

“It works.“

"When StoryGen reached out to me, I needed more pipeline for my sales team. In only a few months, they hit it out of the park. They consistently book highly qualified meetings for my team in an over-crowded e-commerce space."

“StoryGen has a knack for booking high quality meetings. Never seen a firm approach prospecting the way they do.”

“What I like most about StoryGen is that they lead with "shared values," while so many so-called prospecting specialists spray and pray to get meetings.”

“I've used three lead gen agencies, and all of them missed the mark. StoryGen is different in that their emails aren't "spammy" and they actually land in inboxes through their technology.”

“It works.“

"When StoryGen reached out to me, I needed more pipeline for my sales team. In only a few months, they hit it out of the park. They consistently book highly qualified meetings for my team in an over-crowded e-commerce space."

“StoryGen has a knack for booking high quality meetings. Never seen a firm approach prospecting the way they do.”

“What I like most about StoryGen is that they lead with "shared values," while so many so-called prospecting specialists spray and pray to get meetings.”

“I've used three lead gen agencies, and all of them missed the mark. StoryGen is different in that their emails aren't "spammy" and they actually land in inboxes through their technology.”

OUR TEAM

Michael ChoFounder

Travis ReedCRO

SCHEDULE A CALL NOW!

1. Client Onboarding

2. Optimized Email Deliverability

3. Segment Hyper-Targeted Lead Lists

4. Identify Intent Data and Signals

5. Enhanced Personalization with Dynamic Content

6. Review and Analyze

7. We book you as many meetings as possible

CASE STUDIES

Sales Tech

HR Tech

CONTACT US

NOT READY YET TO ACCELERATEYOUR SALES?

CONTACT US

No Fluff.
Pay Per Meeting Lead Generation

NYLA
_{E-COMMERCE TECH}

LEADGRAPH
_{SALES TECH}

LINKNOVATE
_{RESEARCH TECH}

CHEZUBA
_{HR TECH}

MELIOR
_{LEGAL TECH}

ALLWHERE
_{IT LOGISTICS TECH}

Michael Cho
Founder

Travis Reed
CRO

NOT READY YET TO ACCELERATE
YOUR SALES?