ABOUT STORYGEN

Michael Cho
Founder

He graduated with a degree in economic history from Princeton University. For close to a decade, Michael has led and scaled numerous sales teams across venture-backed startups. Over the years, he noticed that it was becoming increasingly difficult for companies to get in front of their target buyers, as more and more SDR and sales teams were ‘spamming’ the same prospects repeatedly.​His solution? To create pipeline generation programs that lead with personalization, authenticity, and relevance.

Travis Reed
CRO

He graduated with a Philosophy degree from Colgate University and earned his MBA from Columbia Business School. Throughout his years leading high-performing SDR and sales teams, Travis recognized that the fountainhead of success wasn't just sales excellence - it was booking those critical discovery calls. As someone who naturally gravitates toward solving complex challenges, this insight led him to focus intently on the pipeline generation problem. When he encountered Michael Cho's revolutionary method for securing discovery calls, Travis became a true believer in his unique way of building adaptable systems that stay ahead of market dynamics and technological shifts. His mission? To help transform how teams secure meaningful discovery conversations in an ever-evolving sales landscape.

CONTACT US

We look forward to doing business with you. If you require any further information, feel free to contact us

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