Link. Innovate. Linknovate is a Competitive Intelligence and Tech Scouting platform that helps companies identify emerging technologies, technology-enabled markets, and the key-players behind them.
Linknovate helps by providing superior technology scouting. They are building an ecosystem for science and engineering, with an innovative search engine that makes it easy to identify relevant documents and trends. Their mission is to bridge the gap between science and its practical application in the world. Be it in universities, R&D centers, startups or SMBs.
Thanks to massive data mining and ML they make it easy for their clients to detect innovation activity of competitors, partners, providers and newcomers (e.g. startups), such as the launch of new products, partnerships, publications, news, grant funding, investments, and trends in general in their client's industry of interest.
Linknovate was having issues with the deliverability of their cold email marketing. Despite trying various solutions and agencies they were unable to find a good solution due to the high security measures of their target market of research and development/innovation specialists.
StoryGen's first step in tackling Linknovate's deliverability issues were to setup dedicated SMTP servers for our cold email marketing. This method ensures high response rates no matter what industry or role we target. The allocated email domains have unique mechanisms like rotating IP addresses for both domains and the servers ensuring uninterrupted email deliverability.
Furthermore to solve the lead generation problem and ensure higher response rates, we needed to segment our approach for different industry trends and what topics each R&D prospect would focus on for their innovation needs.
By using our custom trained LLM and rigorous AB testing, we were able to pinpoint the crucial innovation topics each prospect would respond the most to. Focusing on key topics per industry like "Wellbore and deformation" on our Oil and Energy industry outreach, our AI personalized messaging helped to triple their meeting booking rates.
StoryGen worked as an extension of Linknovate's sales team to increase conversions and drive measurable success in every initiative. A combination of close collaboration and clear communication of our account manager during weekly and daily conversations have contributed to the long-term partnership between StoryGen and Linknovate.
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